Annetta is an entrepreneur and creative marketing strategist.
Anetta has founded, run, and sold several businesses over the last 35 years with her most recent being a full-service marketing agency. The agency environment provided a vast knowledge of many industry sectors and allowed her to support companies of varying size. She has a wealth of experience in all areas of marketing, business management, account management, marketing strategy & implementation, HR and business financials, and has a passion for people development.
Annetta first embarked on Sales and Marketing when she was involved with a body care and nutrition company recruiting and training over 300 distributors to sell products direct to consumers. Over time her team built to over 1000 agents working in the UK, Malaysia and USA.
Annetta then founded her first agency - Base Connections Ltd. The company grew rapidly and under her leadership won or were finalists in several Awards including Winner of The Best European Outsourced Bureau, Winner of The Remploy Leading the Way Award, Finalist Parents at Work Employer of The Year, Finalist Britain’s Best Boss, and the Winner of the Direct Marketing Association Outstanding Business Award. The Company was the first direct marketing organisation to achieve Investors in People.
Annetta was the founder of Big Ears, helping SME’s develop and implement marketing strategy and was in addition founder of an e-commerce gift site taking the organisation from conception to acquisition.
Most recently Annetta founded a marketing agency now trading as Punch B2B Ltd specialist in Account Based Marketing working with larger organisations to implement ABM. Annetta continues to offer on-going support to Punch and the company continues to grow.