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Humanising Technology Studio

Last updated 27 February 2024

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The Humanising Technology studio explores how mobility experiences and services will be transformed by the impact of rapidly developed emerging technologies and how these can be optimised by leveraging creative methods.

Humanising Technology

Research undertaken by the Humanising Technology studio includes:

  • Creating adaptive and/or novel mobility products and service designs based on fully understanding user behaviours and cultural contexts.
  • Exploring inclusive design approaches and design research methodologies in the context of moving new technologies and concepts forward to meet the needs of the entire population.
  • Incorporating creative methods into developing mobility technologies with science, engineering and humanities partners to realise mobility solutions in the real world 
  • Early adoption and user case studies for new mobility solutions to provide feedback for emerging technologies and concepts to aid further development.

Staff

Dr Jiayu (Zoe) Wu

Dr Jiayu (Zoe) Wu

Reader in Intelligent Mobility Design

Jiayu is an innovation methods educator for technology and business integration, and a professional user experience designer for the new mobility and automobile industries.

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Related projects

MORPH

MORPH: Mobility | Ownership | Relationship | Personalisation | Hospitality

The project explores a mobility trend which may completely reshape vehicle-user relationships, the design of vehicles and the mobility market: Shared Mobility.
AHRC Design Fellows

AHRC Design Fellows: challenges of the future mobility

Dr Jiayu Wu was appointed Arts and Humanities Research Council (AHRC) Design Fellow to conduct a thorough review of UK university-led design driven research into mobility innovation.
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Design for Wellbeing: Alleviating Motion Discomfort in Future Vehicles

This project explored the potential of design to help passenger avoid carsickness in today’s shared and tomorrow’s automated vehicles.
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Emotional Tech - mobility rituals for real-world applications

The Emotional Tech project applies emotional design as a research approach for investigating how people feel about state of the art and new emerging mobility technologies. How technology influences people at an emotional level and what factors can be improved in the design process has received little research attention and been rarely implemented in urban mobility.
Inclusive Design for Shared Autonomous Vehicles

Inclusive Design for Shared Autonomous Vehicles

This project is exploring and advancing vehicle designs to meet the requirements of disabled, elderly and potentially marginalised users of shared autonomous transport systems, and investigates how supporting these users benefits the wider population.
MORPH

Hyundai Kia Innovation Laboratory

Launched in 2016, the Hyundai Kia Innovation Laboratory was the first industry funded innovation labs at the Intelligent Mobility Design Centre. In 2023, the partnership was renewed for a further two years, ensuring that Hyundai Motor Group and its Hyundai, Kia and Genesis brands will continue to work with the Centre to foster the creative exploration of the future of mobility.

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Get in touch to find out more.

Email us at
jiayu.wu@rca.ac.uk
Humanising Technology