Pearl Academy, India’s leading creative education institute worked with the RCA to exclusively offer one of the world’s first Designing Services and Products with Artificial Intelligence courses to students in India.
At a glance
This forward-looking workshop was delivered over 9-week as an online/offline programme, developed and taught by the RCA academics with delivery support from Pearl Academy.
Offered to the third-year undergraduate students of Pearl Academy, this workshop focused on improving participants business and creative managerial skills through AI-powered services/products, bringing a competitive edge to their business or brand.
They learnt how to focus their imagination to create innovative products and services that are not yet in the market and develop projects through collaborative teams and first-hand design thinking experience.
“The course was very interesting. I particularly liked the workshops where we could apply the theory to practical cases. I would recommend this to anyone who would like to understand the process of AI a bit more.’’”
Big Data Analytics Manager, Accenture
Key details
More information
Course structure
The ‘Designing Services and Products with Artificial Intelligence’ programme included:
- a strategic and applied understanding of the design principles supporting human-to-human-to-AI interactions,
- to develop AI ecosystems supported by products and services.
- The programme blends theoretical and practical units that teach how to deploy AI for fostering personal creativity and pursuing career ambitions but also for developing a responsible, inclusive, accessible and sustainable strategy to innovation through design.
- The students will benefitted from developing skills by experimenting with AI creatively to support the development of an individual project or to collaborate in an industry-sponsored project.
Course outcome
Participants came away from this course with:
- An understanding of design-led strategies and methods for the development of products and services using AI.
- An understanding of the key factors that need to be accounted for in the development of human-to-human to AI interactions.
- Basic AI development skills for use in the creative industry.
- The ability to mine data and tell stories about using your interpretations of it.
- An understanding of the issues that contribute to the success and failure of technology.
- The appreciation of a human-led approach to technology acknowledging diversity.
About Custom Executive Education at the RCA
Through our portfolio of innovation masterclasses and workshops, the RCA provides senior-level professionals and business leaders with critical business skills. We deliver courses for businesses, organisations and universities on design thinking, service design, creative leadership, disruptive innovation, entrepreneurship, human-centred design, artificial Intelligence and healthcare design.
We can tailor the curriculum for a day, a week, or several weeks over the course of a year with interrelated projects. Courses can be delivered online, on-campus, hybrid or at partner organisations. Previous courses have been delivered in Dubai, Japan, Hong Kong, China, Singapore, Germany and Mexico.
Find out more about RCA custom courses.
Please get in contact with us if you would like to discuss developing a custom programme:
- Hattie Allen, Executive Education Manager
