Madelaine Dowd an award winning multidisciplinary practitioner with a focus on social innovation and impact strategy.
Madelaine uses design thinking to develop real world solutions to human problems, which has led to her developing patented designs as well as influencing policies around disaster victimhood exploitation. To date she has been developing tsunami escape routes in Japan, communication systems to help survivors of earthquakes rebuild their lives in Italy, advising on the rebuilding of urban design in Syria as well as winterising refugee shelters, developing ethical theories for disaster communication, project managing Covid research projects to help communities rehabilitate post-lock down as well as developing business strategy for ethical impact.
Her interests cover spatial design, product design, service design, environmental psychology, entrepreneurship, business strategy, sustainable development and inclusive design. She has independently pursued different projects to support survivors of disasters and works with charities advising and collaborating in creating impactful solutions to provide resilience.
Madelaine is an alumna of the Royal College of Art, graduating with an MA in Information Experience Design (Experimental Design), and is the CEO of Helm Innovation Ltd and Director of The Cross Design Studio.
School, Centre or Area
Engaged seeks to increase the time people spend in high streets and town centres by creating pathways to reuse empty commercial and community space as long-term public toilet solutions. It is part of the Mayor of London’s ‘Designing London’s Recovery’ programme which supports projects that take a design-led approach to address London’s post-pandemic challenges.