Intelligent mobility isn’t just about the automotive industry, it is about transport in the broadest sense, including people and goods, the built environment, and how planning and policy address the shift in mobility.

The RCA’s Intelligent Mobility Design Centre (IMDC) is an interdisciplinary centre exploring, experimenting, prototyping and evaluating new mobility and automotive transitions via the synthesis of design and research methods. It leads research at the intersection of people, mobility and technology within a complex and changing urban and global environment. It integrates design and technology with insights into people and the social, environmental and economic context to enable a 360 view on the design of future mobility.

The RCA has delivered the world’s leading Intelligent Mobility MA, working with industry and policymakers for over 30 years – training the designers of the future. The 35 alumni design directors in global mobility corporations from Jaguar Landrover, Volvo, BMW, Audio Group to Rolls Royce and Bentley are testament to the relevance of our knowledge and experience.

Day 1

Introduction to Intelligent Mobility and SAFE Design Principles

• Introduction to Intelligent Mobility
• Keynote talk & questions - future mobility and inclusive design
• SAFE human-centred design principles
• Group exercise - Design Principle 1: Simple
• Networking post-session (optional)

Day 2

Human Centred Design toolkits for mobility concepts in practice

• Introduction to human-centred design principles
• Real-world cases in road safety and smart traffic innovation (TBC)
• Group exercises - Design Principles 2 and 3: Adaptable and Familiar
• Networking post-session (optional)

Day 3

Human Centred Design toolkits for mobility concepts in practise

• Further human-centred design principles
• Real-world cases for commercial mobility design (TBC)
• Group exercise - Design Principle 4: Environment
• Group feedback
• Networking post-session (optional)

Disclaimer: The information given is accurate at the time of publication, however, the RCA reserves the right to amend the described course as circumstances dictate.

The benefits to you and your organisation include:

• an introduction to key human-centred design principles and research methods
• access to global best practice in intelligent mobility design
• return to your organisation with a set of human-centred design case studies and toolkits to put into practice
• interact and network with peers from different backgrounds and functions
• a certificate of online attendance.

This interactive live online course is delivered over three x 3.5 hour sessions.

Module 1: user centred vs technology driven – mobility examples

Welcome and keynote introduction to user experience design principles and practical methods for mobility research innovation.

• Learn about user centred mobility design principles
• Review selected case studies comparing human-centred and technology driven outputs
• Discuss selected case studies
• Explore user centred methods for mobility innovation

Module 2: Practice using user centred toolkits for mobility projects

• Work in groups focusing on one design principle
• Practice with dedicated human-centred toolkits
• Switch groups and experience different design principles and toolkits
• Open discussion of design principles

Module 3: Design creative processes and methods for your own projects

• Learn skills for designing human-centred toolkits for your mobility innovations
• Create your own mobility innovation processes guided by creativity facilitators
• Evaluate them with a provided evaluation framework

The course reflects the RCA experience with small class sizes and rich interaction between students and academics within a supportive and creative learning environment.

Learning will take place live and online in three sessions of three-and-a-half hours.

The sessions will include a combination of keynote lectures as well as a series of practical group exercises.

The course contributors include:

Professor Dale Harrow, Keynote Lecture: Chair and Director of Intelligent Mobility Design Centre at the RCA, will speak about new vision of mobility research and design.

Rama Gheerawo, Director of Helen Hamlyn Centre for Design at the RCA, will talk about inclusive design and its application in mobility research and design.

Rikesh Shah, Head of Commercial Innovation at Transport for London, will discuss using connected vehicle data, transport innovation, and London’s evolution as a city.

Martin Uhlarik, Head of Global Design, Tata Motors, will give fresh industry insights into vehicle and mobility design principles.

The course is organised in synchronous sessions in a live virtual environment that combines various digital platforms and tools.

Zoom

Using the videoconferencing service Zoom, the RCA's esteemed academics and facilitators deliver a mix of:

• live lectures
• case studies
• guided assessments
• presentations

Participants interact with the faculty and peers in breakout rooms in real time.

Miro

Participants engage in cross-functional team work with the use of visual collaboration tools.

Through the online whiteboard platform Miro, participants get to:

• interact with various formats and templates
• plan and brainstorm ideas
• create processes and workshop activities in the digital workspace.

Moodle

The College's learning platform Moodle is personalised according to the course's requirements to provide participants with a secure integrated system where they can access the course content.

The hub hosts a range of useful resources to enable the learning experience, including comprehensive timetables, pre-reading materials, course slides, curated videos, tutorials and session recordings.

Slack

Participants stay connected and communicate via the channel-based messaging platform Slack throughout the whole duration of the course.

In this space, the academics, facilitators and delegates get to network, plan the course activities, share documents and files during the live sessions or offline.

The course is ideal for:

• Mobility designers
• Researchers and practitioners developing user-centred design for vehicles or transportation services
• Designers, strategists, operators and policy makers who are interested in learning user-centred design and applying it to their automotive or transport related projects
• Technology and design start-up companies whose topics are related to mobility innovations
• Early-career and senior professionals
• Recent graduates

It would be helpful to have:

• an understanding of human-centred design principles and design thinking
• basic knowledge of vehicle/transportation/new mobility services
• be comfortable with digital tools
• have a good level of English language