Learn how creative leadership can unlock your potential for innovation based on new research from the Royal College of Art.
Location: Battersea campus
1.5 days in person
Day 1: 14 September 2023 (start after lunch 1–5pm BST)
Day 2: 15 September 2023 (10am – 5pm BST)
Creative Leadership is not a typical leadership strategy.
At the heart of our model are three leadership values that apply to everyone:
- Empathy is the hallmark of a 21st century leader (widely spoken about by Forbes, Harvard Business Review and others)
- Creativity is an innate ability to develop solutions (this course is delivered by creatives with international profiles)
- Clarity is needed to balance and activate empathy (this is often undervalued, but we will give you a grounding in this)
The course will take you through these three leadership attributes showing how you can engage and upskill. It is for those in leadership, aspiring leaders, and those who were never encouraged to be leaders (the largest category of all). Catalysing change can be external, but real change starts within. Creative Leadership is a transformational process that focuses on your individual growth. In turn, this can have a powerful effect on the organisation, team, or projects around you.
For over a decade now the World Economic Forum (WEF) has been calling for new models of leadership that foster greater social inclusion and development. The WEF ‘Future of Jobs Report’ 2018 asserts that – ‘human’ skills such as creativity, complex problem solving and empathy will be the most in-demand leadership qualities in 2022.
This has been amplified by the recent Covid-19 pandemic. In a time of limited clarity and systemic instability, we have witnessed the value of people-centred and creativity-led approaches and appreciation of an empathic stance from some world leaders.
The Creative Leadership short course at the Royal College of Art was pioneered by Rama Gheerawo, Director of the Helen Hamlyn Centre for Design, to address the need for new models of leadership across job roles, organisational departments and industry domains.
This introductory executive workshop is based on the tried and tested methods of the Helen Hamlyn Centre for Design. It draws on expertise the Centre has acquired delivering over 300 projects for clients ranging from businesses to government and the third sector. The workshop will include examples of real-world case studies of Creative Leadership in action and will be delivered face to face on campus.
About the course
Creative Leadership: a new model for 21st century leadership
- Theory and definitions
- Research, values, applications
The values of Creative Leadership (part 1)
- Case Studies
The values of Creative Leadership (part 2)
- case studies
- Barriers to creativity
- Final presentations
- Group review and feedback
- Key takeouts and reflections
Disclaimer: The information given is accurate at the time of publication, however, the RCA reserves the right to amend the described course as circumstances dictate.
Personal and organisational benefits
The benefits to you and your organisation include:
- the opportunity to develop and apply the core RCA Creative Leadership attributes and processes that activate and step beyond empathy
- access to world-class expertise
- strategies to cultivate your individual leadership profile using empathy, clarity and creativity
- interaction and networking with peers from different backgrounds
- joining a Creative Leaders Circle community of intent around 21st-century leadership
- a certificate of attendance.
What will you learn?
You will learn to:
- practice Creative Leadership on an individual and collective level
- apply the attributes, tools and frameworks of Creative Leadership in your personal and professional development
- recognise and address the need for Empathy, Clarity and Creativity in your interactions with colleagues, clients and partners
- understand the value of these leadership attributes in ideation, research and project delivery.
How will you learn?
Learning takes place over 1.5 days in person, participants get taught as a group and work in smaller teams.
The course includes:
- lectures / building blocks
- feedback from facilitators
- resources, e.g. journal articles, videos and case studies.
Who should attend?
This course is highly suited to:
- chief design officers
- mid-to-senior level management
- in-house R&D teams
- business developers
- sales, marketing and design teams
- entrepreneurs and intrapreneurs
- anyone from the creative industries
- talent consultants
- traditional services e.g. finance, accounting, IT, law etc
- government and civil service
- public sector and NGOs.
On Campus Delivery
This course will be delivered face-to-face at our new flagship building in Battersea.
RCA Executive Education will continue to monitor the Covid-19 situation in the period up to the course dates.
Our planning incorporates the latest Government guidance as well as consideration of how best to ensure a safe and inclusive learning space for participants and staff team.
Our participants health, wellbeing and quality of experience while attending our on-campus courses is paramount to us.
Full details of the Covid safe guidelines in place for the course will be provided to you in advance of your start date with your welcome information.
Disclaimer: Change to online delivery
It may be necessary due to Covid-19 restrictions to change the mode of delivery to live online.
We will endeavour to notify all participants in advance of any changes, no later than two weeks before the course start date.
Terms & conditions apply.
“Creative Leadership is the leadership course for those who don't like leadership courses. No pseudo-science, popular frameworks or metrics here: just a clear focus on real leadership through empathy, clarity and creativity - all learned together through activities and conversations.”Anglia Ruskin University, Head of Learning and Teaching, Creative Leadership Workshop Participant September 2022
“This is an excellent course where we become part of a global classroom to understand what are the hallmarks of the leaders we all need - and need to be - to change the world for the better. I absolutely loved it!”Raucous Agency Ltd, Director & Engagement Strategist, Creative Leadership Workshop Participant November 2021
“It was amazing to be led by the actual academics shaping and pushing forward this work - to have access to their knowledge and experience in the moment really enhanced the course and made the content feel alive and important but also implementable day to day.”Bristol Beacon/Clore Leadership, Director of Communications & Special Projects, Creative Leadership Workshop Participant November 2021
“If you are looking for a fresh mindset for creative leadership, rather than a fixed set of processes and tools, this is the class for you.”Nomoko, Head of UX and Design, Creative Leadership Workshop Participant July 2021
“The notions taught have real life proven efficiency which is supported with a rich number of case studies. The course material is well developed and informative all being supported by the course leaders with an exceptional delivery. Every participant is being given individual attention and no questions remain unanswered, which I find to be unique and amazing to achieve in such a short time.”Graphic Designer, Creative Leadership Workshop Participant July 2021
“There is another way to lead and this may very well be it. A carefully considered approach to leadership from the human experience perspective.”Creative Leadership Workshop Participant July 2021
“Empathy is increasingly seen as the most important leadership quality. But what other values sit beside it and activate it? New research from the Royal College of Art shows how. You have worked on your business. Have you worked on yourself?”Course leader, Director of the Helen Hamlyn Centre for Design
Get in touch with Jo Chounta if you'd like to find out more about this or any of our other short courses.